Prior to the design process kicking off, we had carried out research with the potential target groups including activists,
workers of non-governmental organizations and those that have actively participated in activities leading to social changes.
We chose to focus our research on these specific groups as they are the personas we believed to be our early adopters.
We had designed and distributed a survey as well as organized an in-person interview session of 20 minutes per participant.
The result was unanimous that more direct participation in the lobbying process is the way to go.
Crowdfunding platforms not only guarantee the legitimacy of the campaign but at the same time could help extend the awareness of each topic in focus.
Even though the concept of crowdfunding is not new, the crowdfunding for lobbying is considered to be a novel idea.
The task is not limited to the usability and functionality of the platform but also to increase the awareness and educate the public about complex social lobbying processes in parallel.