Lililashka

TEDx Tbilisi

Lead Designer

Brief:

To design a series of key visuals for prints and swags for TEDx Tbilisi event organized in Tbilisi, Georgia.


Backstory:

TEDx is a program of local events that bring people together to share ideas, spark deep discussion and connection. I was commissioned to work with the team as a lead designer of the event.


The Concept:

The main idea is to visually transform the identity and known characteristics of the Tbilisi city into a new imagery. The city skyline was the element I chose to work with. Redrawing the new silhouette of new and old architectures, the visual gives clue about the change and the permanence the city has faced. The designs below consisted of four iterations. The first one was selected for the event.