TEDx is a program of local events that bring people together to share ideas, spark deep discussion and connection.

I was commissioned to work with the team as a lead designer defining art direction, visual language and implementing the design work for the event organized in Tbilisi, Georgia.

Final design

The main idea is to visually transform the identity and known characteristics of the Tbilisi city into a new imagery. The city skyline was the element I chose to work with. Redrawing the new silhouette of new and old architectures, the visual gives clue about the change and the permanence the city has faced. The designs below consisted of four iterations. The first artwork was selected as the main key visual for the event.