Crypto native, user-oriented, passionate about designing, building, and distributing digital products that users love.
Over the years, my contributions have brought over a hundred million users to the platforms and consistently generated significant revenue. I have spoke at various events and featured in media such as Devcon, EthBerlin, NFTBerlin, EthDenver, Bankless and numerous podcasts.
Prior to web3, I was a cybersecurity law scholar, a policy researcher, and a project leader at a world-renowned political think tank.
I have a proactive mindset, a rapid learning ability, strong leadership skills and a deep commitment to teamwork.
When I am not acing it on the tennis court, I am into karaoke, exploring new bars & restaurants, hiking, reading sci-fi fictions or just chilling with my cats 🐱 and hubby. Heads up, I love cracking mean jokes—always in good spirit, though.
Product lead for the main application, developed the design system, and conducted user research during the TVL growth from $1 million to $300 million. PoolTogether is a decentralized protocol on Ethereum for no-loss prize games.
Led the design for the official arweave.org, established the visual identity system, and design and develope a dynamic code playground. Arweave is a decentralized storage network offering permanent data storage.
Responsibile for brand and visual identity design, leading to the creation of Dune Analytics widely recognized brand which has garnered over 2.6 million visits.
Design for the relaunch of Ethereum.org, achieving 170 million hits. Collaborated closely with crypto artists from the LOL Ink with members including XCOPY. The design was featured on Bankless and other media.
Creative director for ETHBerlin Zwei, one of the first and largest hackathon and community gathering for Ethereum developers in Europe. Responsible for art direction, design and development of website, branding, and marketing materials.
Design and implement 2D lofi website, 80s animation and ascii for Goerli, a cross-client Ethereum testnet.
Delivered intuitive UI/UX solutions for Ocean Protocol, a decentralized protocol transforming the data exchange for AI.
Design the user interface and UI for WrapETH, a progressive decentralized swap pioneered by Raid Guild.
Developed a liquid staking tracker using Dune SQL, based on the open-sourced Trino distributed SQL engine. This tracker features ETH staked, market share, market cap, token price, and DEX volume of prominent ETH staking protocols.
Conducted research on the liquid staking derivative market within Ethereum, evaluating the current status of protocols using selected metrics such as yield rate, APR, price parity, and more.
A comprehensive analysis of Ethereum UX, this research aims to uncover the prevalent issues and perceptions surrounding the platform user experience, guiding discussions on enhancing accessibility and usability for diverse users.
Coming soon ༝ ˚ ｡⋆ ⋆｡ ˚ ༝
Coming soon ༝ ˚ ｡⋆ ⋆｡ ˚ ༝
From the ground up, I founded and fundraised for an NFTBerlin unconference and hackathon. Together with a highly skilled and passionated team, we organized an event featuring legends and their collections from SnoopDog, Flamingo DAO, Neon DAO and speakeres from Richie Hawtin to Justin Sun. As a result, we cultivated a vibrant community of more than 3,000 and counting, comprising crypto artists, collectors, builders, investors, and members of creative community from around the world.
RadiCards is the first NFT eCard on Ethereum. In 2019, I teamed up with some of the brightest minds from the Ethereum community, including friends from Opensea, KnownOrigin, SuperRare, Colony, and MetaCartel. Together, we created a user-friendly platform where anyone can send eCards and attach cryptocurrency. Radi Cards is a charity project that donates 100% of its proceeds to charities.
Plan and organize ‘The Demo Day’, a one-day event packed with live web3 product demos, talks, workshops and heated constructive debates on how to make decentralized applications on the Ethereum network more accessible to the masses.