Lili is a pm, a designer, a dev and a community builder in web3.

Currently based in Hanoi / Berlin

A crypto native degen builder, passionate about solving complex technical and practical real-world problems.
Over the years, my contributions have brought over a hundred million users to the platforms and consistently generated significant revenue. I have spoke at various events and featured in media such as Devcon, EthBerlin, NFTBerlin, EthDenver, Bankless and numerous podcasts.

Prior to web3, I was a cybersecurity law scholar, a policy researcher, and a project leader at a world-renowned political think tank.

I have a proactive mindset, a rapid learning ability, strong leadership skills and a deep commitment to teamwork.

In early years, I led the science club, diving into biology and physics. Later, I embraced the beauty of the world as a designer. Truth and beauty are my guiding principles. Weekends mean tennis, holidays are for diving, and sci-fi reads fill my spare moments. Heads up, I love cracking mean jokes—always in good spirit, though.

🍬 Product Design / Manager

Product lead for the main application, developed the design system, and conducted user research during the TVL growth from $1 million to $300 million. PoolTogether is a decentralized protocol on Ethereum for no-loss prize games.


Led the design for the official, established the visual identity system, and design and develope a dynamic code playground. Arweave is a decentralized storage network offering permanent data storage.

Dune Analytics

Responsibile for brand and visual identity design, leading to the creation of Dune Analytics widely recognized brand which has garnered over 2.6 million visits.

Ethereum Foundation

Design for the relaunch of, achieving 170 million hits. Collaborated closely with crypto artists from the LOL Ink with members including XCOPY. The design was featured on Bankless and other media.


Creative director for ETHBerlin Zwei, one of the first and largest hackathon and community gathering for Ethereum developers in Europe. Responsible for art direction, design and development of website, branding, and marketing materials.

Goerli Testnet

Design and implement 2D lofi website, 80s animation and ascii for Goerli, a cross-client Ethereum testnet.

Ocean Protocol

Delivered intuitive UI/UX solutions for Ocean Protocol, a decentralized protocol transforming the data exchange for AI.


Design the user interface and UI for WrapETH, a progressive decentralized swap pioneered by Raid Guild.

💾 Dev / Research
LSDfi Tracker

Developed a liquid staking tracker using Dune SQL, based on the open-sourced Trino distributed SQL engine. This tracker features ETH staked, market share, market cap, token price, and DEX volume of prominent ETH staking protocols.

LSDfi Journal

Conducted research on the liquid staking derivative market within Ethereum, evaluating the current status of protocols using selected metrics such as yield rate, APR, price parity, and more.

Perception of the Ethereum UX

A comprehensive analysis of Ethereum UX, this research aims to uncover the prevalent issues and perceptions surrounding the platform user experience, guiding discussions on enhancing accessibility and usability for diverse users.

Friend.Tech Analytics

Coming soon ༝ ˚ 。⋆ ⋆。 ˚ ༝ Transaction Visualizer

Coming soon ༝ ˚ 。⋆ ⋆。 ˚ ༝

🦄 Found / Lead

From the ground up, I founded and fundraised for an NFTBerlin unconference and hackathon. Together with a highly skilled and passionated team, we organized an event featuring legends and their collections from SnoopDog, Flamingo DAO, Neon DAO and speakeres from Richie Hawtin to Justin Sun. As a result, we cultivated a vibrant community of more than 3,000 and counting, comprising crypto artists, collectors, builders, investors, and members of creative community from around the world.


RadiCards is the first NFT eCard on Ethereum. In 2019, I teamed up with some of the brightest minds from the Ethereum community, including friends from Opensea, KnownOrigin, SuperRare, Colony, and MetaCartel. Together, we created a user-friendly platform where anyone can send eCards and attach cryptocurrency. Radi Cards is a charity project that donates 100% of its proceeds to charities.

MetaCartel Demo Day

Plan and organize ‘The Demo Day’, a one-day event packed with live web3 product demos, talks, workshops and heated constructive debates on how to make decentralized applications on the Ethereum network more accessible to the masses.

🤝 Get in touch
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