I am a crypto-native product developer with a background in cybersecurity law and over seven years of full-time experience in web3. I have managed the entire product lifecycle, from ideation to launch, working with startups to shape product concepts, build robust data models and pipelines, design interfaces and integrate solutions. I also develop GTM strategies that drive successful launches in APAC, EMEA, and beyond. My contributions have helped platforms attract over a hundred million users and generate significant revenue.
Each venture I have contributed to has deepened my understanding of this rapidly evolving space. Along the way, I have been fortunate to collaborate with some of the sharpest minds in crypto, witnessing pivotal moments in what many of us call the “new internet.”
Before transitioning to crypto, I focused on cybersecurity and humanitarian law. As a project lead at a political think tank, I co-drafted policy options on justice funds that were successfully adopted by parliament. I also facilitated strategic discussions and high-level engagements with organizations like ASEAN and the EU.
I had a passion for both science and the arts. I led the science club in my early years, exploring biology and physics, while also enjoying contemporary arts. This dual interest eventually led me to pursue a degree at Goldsmiths, University of London.
On weekends, I enjoy playing tennis, holidays are reserved for diving, spare time is for good sci-fi reads and the arts.
Led product management of on-chain data infrastructure, integration and gtm at the staking analytics platform used by 21Shares, Grayscale, Bloomberg, and 100k+ monthly users. I led projects across Ethereum, Hyperliquid, Starknet and Cosmos, scaling our TVL to over $260M.
Core team member at a no-loss prize protocol on Ethereum. Helped scale TVL from $1M to $300M by building a delightful crypto savings app users love to share.
Designed and built the official arweave.org platform and developer playground. Arweave is a decentralized storage network for permanent data.
Created the brand and visual identity that helped establish Dune as the go-to crypto data platform. My work contributed to over 2.6M site visits and strong design recognition.
Led the artwork design for the relaunch of Ethereum.org, reaching 170M+ hits. Collaborated with crypto artists like XCOPY and was featured on Bankless.
Built a 2D lofi website, 80s animation and ASCII for Goerli, which is a cross-client Ethereum testnet.
Served as creative director for ETHBerlin Zwei, a major Ethereum hackathon in Europe. Directed all branding, design, and digital assets for the event.
Delivered intuitive UI/UX solutions for Ocean Protocol, a decentralized protocol transforming the data exchange for AI.
Designed the interface for WrapETH, a decentralized ETH wrapper built by Raid Guild. Emphasized simplicity and progressive decentralization.
Developed a liquid staking tracker using Dune SQL, based on the open-sourced Trino distributed SQL engine. This tracker features ETH staked, market share, market cap, token price, and DEX volume of prominent ETH staking protocols.
Conducted research on the liquid staking derivative market within Ethereum, evaluating the current status of protocols using selected metrics such as yield rate, APR, price parity, and more.
Wrote a comprehensive analysis of Ethereum UX, this research aims to uncover the prevalent issues and perceptions surrounding the platform user experience, guiding discussions on enhancing accessibility and usability for diverse users.
Coming soon ༝ ˚ ｡⋆ ⋆｡ ˚ ༝
From the ground up, I founded and fundraised for an NFTBerlin unconference and hackathon. Together with a highly skilled and passionate team, we organized an event featuring legends and their collections from SnoopDog, Flamingo DAO, Neon DAO and speakers from Richie Hawtin to Justin Sun. As a result, we cultivated a vibrant community of more than 3,000 and counting, comprising crypto artists, collectors, builders, investors, and members of the creative community from around the world.
RadiCards is the first NFT eCard on Ethereum. In 2019, I teamed up with some of the brightest minds from the Ethereum community, including friends from Opensea, KnownOrigin, SuperRare, Colony, and MetaCartel. Together, we created a user-friendly platform where anyone can send eCards and attach cryptocurrency. Radi Cards is a charity project that donates 100% of its proceeds to charities.
Planned and organized ‘The Demo Day’, a one-day event packed with live web3 product demos, talks, workshops, and heated constructive debates on how to make decentralized applications on the Ethereum network more accessible to the masses.